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Social Media Theme & Hashtag Prompts

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One way we organize CATCH conversations on social media is through official CATCH hashtags. These are used throughout the Coordination Kit, including customized prompts that tie in with each CATCH team member’s theme checklists. We compiled some additional prompts and suggestions below for each theme and hashtag.

Theme I: Getting Started

Hashtag: #CATCHKickOff

Goal: Post (at least) one CATCH message on any social media platform.

Use your social media accounts to introduce your community to CATCH and let them know you’ll be making CATCH posts and announcements throughout the year. Examples and Ideas:

  • Announce your CATCH kick-off on social media. For example: “Did you know we’re a @CATCHhealth campus? Look for nutrition & fitness messages here, at school, and coming home w/your kids! #CATCHKickOff”
  • Take photos/videos of your CATCH Kick-Off activities (signage, reading morning announcements, etc.) and ask to have them posted to your school’s social media accounts.
  • Share an introduction video from CATCH’s YouTube channel on your social media account: “What is CATCH?,” “How CATCH Works,” or “About CATCH”.
  • Re-post a CATCH Kick-Off related post from CATCH’s Facebook page or Twitter account.
  • Search for #CATCHKickOff on Facebook or Twitter and Share or Like posts from other CATCH sites!

See how folks are talking about #CATCHKickOff on social media!

Theme II: Our CATCH School

Hashtag: #CATCHMVP

Goal: Post (at least) one picture or video of a CATCH MVP engaged in a healthy activity.

Share how adults in your school are modeling healthy behaviors (being a CATCH MVP) and encourage your community to share photos/videos/stories of their healthy habits as well. Examples and Ideas:

  • Introduce your audience to the CATCH MVP concept. For example, add this caption to a CATCH MVP picture or video from your campus (tag @CATCHhealth): “Kids model the behaviors of adults that surround them. Use the hashtag #CATCHMVP to show us how you’re a role model for healthy habits!”
  • Share a photo/video of your CATCHy Ideas health project.
  • Post the Our CATCH School flyer to a social media account.
  • Re-post a CATCH MVP-related post from CATCH’s Facebook page or Twitter account.
  • Search for #CATCHMVP on Facebook or Twitter and Share or Like posts from other CATCH sites!

See how folks are talking about #CATCHMVP on social media!

Theme III: The Language of CATCH

Hashtag: #GoSlowWhoa

Goal: Post (at least) one picture of a GO food & explain the GO, SLOW, WHOA terminology.

Explain the GO, SLOW, WHOA terminology to your social media followers. Show how you’re teaching and spreading the language of CATCH throughout your school. Examples and Ideas:

  • For example, post a photo of students, faculty, or staff eating GO foods (tag @CATCHhealth): “DYK it takes 10-15 tries of a new food before kids accept them? Keep serving those GO foods and they’ll start to like them! #GoSlowWhoa” *DYK = Did You Know.
  • Post a picture of this GO, SLOW, WHOA flowchart graphic: https://go.uth.edu/GSWbilingual
  • Post photos of CATCH signage, including the Eat Smart & Be Active posters. If you have them, post photos of your cafeteria’s GO, SLOW, WHOA food labels.
  • Re-post something nutrition-related from CATCH’s Facebook page or Twitter account.
  • Search for #GoSlowWhoa on Facebook or Twitter and Share or Like posts from other CATCH sites!

See how folks are talking about #GoSlowWhoa on social media!

Theme IV: Family Matters/The Home Team

Hashtag: #CATCHhometeam

Goal: Post (at least) one picture or video of a Home Team member engaged in a healthy behavior.

Share specific CATCH resources and/or messages with parents (The Home Team) via social media to help them reinforce the health messages taught during the school day. Examples and Ideas:

  • Post a picture or video to social media of parents who walk or bike with their kids to school; encourage other parents to help set healthy examples.
  • Post photos of Caught you being healthy cards (with kids, if possible, recognizing them for their healthy actions). Encourage parents to do the same!
  • For example, add this caption to a picture of a student holding their “Caught you being healthy card”: “We’re CATCHing kids being healthy at school! How do you encourage healthy habits at home? Let’s work together! #CATCHhometeam”
  • Re-post a Home Team-related post from CATCH’s Facebook page or Twitter account.
  • Search for #CATCHhometeam on Facebook or Twitter and Share or Like posts from other CATCH sites! 

See how folks are talking about #CATCHhometeam on social media!

Theme V: CATCH MVPs/Celebrating Success

Hashtag: #CATCHworks

Goal: Post (at least) one example of a healthy change or outcome at your campus.

Celebrate your success! Show how CATCH is working in your school. Spotlight efforts or changes that have taken place at your campus thus far. Examples and Ideas:

  • Share details on changes you have observed in the classroom, PE, or cafeteria. For example, “Healthy habits are CATCHing on here! Kids in CATCH schools spend more time being active in PE & eat more GO foods! #CATCHworks”
  • Post photos of your I Like to Move It, Move It! and/or I Like to Cook It, Cook It bulletin boards or activities.
  • Recognize the campus health MVPs (CATCH Champion, CATCH Team, Cafeteria and other staff) by thanking them on social media.
  • Re-post something about the evidence for CATCH’s effectiveness, as it relates to changes at your campus, from CATCH’s Facebook page or Twitter account.
  • Search for #CATCHworks on Facebook or Twitter and Share or Like posts from other CATCH sites!

See how folks are talking about #CATCHworks on social media!

Theme VI: Next Steps

Hashtag: #GOsummer

Goal: Post (at least) one local idea/option for kids and/or families to engage in healthy summer activities.

Spotlight local partners and opportunities that support kids and families having a healthy and active summer (e.g. city bike trails, sports camps, farmer’s markets, etc.). Examples and Ideas:

  • Find and share information about summer activities at local parks, or share a summer promotion from a local youth organization, like a YMCA or JCC. For example: “It’s easy to fall back into unhealthy habits over the summer months. Make this a #GOsummer by planning healthy summer activities now!”
  • Post photos/videos of the end-of-year ceremony (e.g., kids receiving their CATCH MVP certificates).
  • Plan posts that align with the “CATCH A Healthy Summer” calendar.
  • Challenge parents/students/teachers to make something from the CATCH a Healthy Snack Summer Recipes and post a photo to social media.
  • Re-post something GO Summer-related from CATCH’s Facebook page or Twitter account.
  • Search for #GOsummer on Facebook or Twitter and Share or Like posts from other CATCH sites.

See how folks are talking about #GOsummer on social media!

 

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