In today’s world, the promotion and marketing of any product is crucial. Promoting healthy school meals can increase meal participation, improve the health of staff and students, and improve public relations with the rest of the school. Your Eat Smart cafeteria should be a place where your students and school staff want to eat. This section will provide information to help you get out the message that the meals you serve are not only tasty, but healthy too!
Marketing messages should reach out to everyone in your school and include your students, school staff members, and, most importantly, parents. After reading this section, you should have some useful tools for creating an inviting learning environment in your Eat Smart cafeteria—one in which your students and staff members will enjoy and value healthy foods and learn to make healthy food choices throughout their lives. Use the following ideas, and come up with some of your own as well.
Promotion Overview Video
A short video overview to show you what it looks like to promote and market healthy choices in your cafeteria.
Making the Most of Menus
Best practices and tips on how to use your school menus as a communication tool to promote healthy food choices.
Use customer service to create an environment where students and school staff members will want to come each day to enjoy healthy eating.
The Cafeteria Environment
Make the cafeteria a learning laboratory to increase students’ nutrition knowledge and improve their eating habits.
Host Special Themes and Events
Work with other CATCH Team members to create healthy theme days for the school and integrate them with food services.
Display Healthy Messages
Create signs and displays that promote the GO, SLOW, WHOA terminology and other nutrition-related messages.
Appeal to Your Students
Make healthy foods more appealing with thoughtful and creative display techniques, games and contests, and/or taste tests.
Communicate the CATCH Message
How to engage all stakeholders in and around the school in your nutrition education and messaging efforts.
Be Part of the CATCH Team
How School Nutrition Directors, supervisors, and managers can get involved with and participate in coordinated school health teams.