April 28, 2021
Mississippi stood up to Big Tobacco in a big way, with more than 180 schools in the state participating in the virtual event. The 18,000+ students who tuned in gained powerful insights through the virtual field trip which showed several teenagers sharing their firsthand experiences of successfully avoiding e-cigarettes. Students were shown how to think critically about everyday influences that like advertising and social media, taught about effective refusal skills, and even debunked common myths with a health professional.
The “Clearing the Air” virtual field trip, which is part of the Be Vape Free initiative, is a great way for schools to introduce vaping prevention at their campus ahead of implementing, or in conjunction with, the CATCH My Breath program. The initiative launched a second virtual trip at the end of April called “Just the Facts” which takes students into the body to learn about the effects of e-cigarette vapor and nicotine on the body and mind.